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Archives: February 2011

Predicting customer behavior online with Google’s Inpage analytics

By Sarmishta, BI Market Analyst | Feb 25 2011

When you open a store, you always have glass windows. Why? Because you want people to peep through as a window-shopper and walk out as a happy customer. You know by the looks of it who’s just shuffling clothes [...]

Part 2 -Learning Leading, Lagging and Coincident indicators

By Sarmishta, BI Market Analyst | Feb 21 2011

A brief overview with examples for leading, lagging and coincident indicators

Leading indicators should be good warnings-like a compass, so that one can steer towards the targeted goal. Lagging indicators are a measure of what has already happened, and they are [...]

Learning Leading, Lagging and Coincident indicators from Kungfu Panda

By Sarmishta, BI Market Analyst | Feb 17 2011

I’ve always thought of the key performance indicators ( KPI ) I put in place for my initiatives as good enough to measure success till one day, my CEO opened my eyes to see my ignorance. I was running [...]

 

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