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Mobile BI Reporting: for the busy traveling user

By Editor | Dec 9 2009

Business Intelligence is an absolute must-have in today’s fierce market conditions. Many Corporations have implemented some level of BI solutions. However, in most cases, these solutions don’t go far enough. While businesses today are decentralized and often span the entire globe, traditional BI solutions are largely desk-bound. Busy executives who are always on the move do not get the full benefits of these solutions.
Today, businesses have a wide range of options for mobile-enabling their BI solutions using which mobile executives are empowered to collect and update critical business information, access and work with corporate data and communicate and collaborate with colleagues.

Benefits of Mobile BI Reporting

  1. Better decisions – Executives on the move and in the field can make better informed decisions as they have all the relevant information at their fingertips
  2. Visible business performance – You can make business performance visible by using mobile visual dashboards. Users will be able to monitor business processes and performance at a glance, and also be able to drill down to view details and do further analysis.
  3. Better time utilization – Mobile executives will be able to use their time more effectively if they are empowered to perform productive work when they are in a customer’s office, or at a branch or just before meetings or at the airport.
  4. Agility – Having relevant information at your fingertips helps you identify trends and opportunities early and helps you gain a competitive edge. Mobile executives will be able to respond faster to situations that require their attention.
  5. Collaboration – Mobile executives will be available to and connected with other key decision makers 24/7.
  6. Customer satisfaction – Mobile executives will have details of the entire customer account when visiting a customer location. This will enable them to offer more appropriate solutions to customer problems and increase customer satisfaction.

Aomori Yakult Seller increased sales by 105 percent in one year.
Aomori Yakult Seller Co.
is a Japanese company that sells health food products directly to consumers through a sales network of 600 “Yakult ladies”. As changing lifestyles led to a declining customer base, an outdated manual system for gathering and analyzing sales and customer data made it impossible to get good business intelligence. After deploying a new automated mobile-workforce and BI reporting solution, the company was able to increase sales 105 percent in a single year, shorten distributors’ workdays by two hours, cut data-gathering from six weeks to one day, and make customer and sales information available in real time.
Options
With the smartphone market picking up, we have a lot of options. The main contenders are Apple iPhone, RIM Blackberry, Google Android and Microsoft Windows Mobile. Windows 5.0 Mobile powers business intelligence solutions for the busy traveling user. IBM Cognos 8 has extended their Go! Family of products to include the Mobile clients as well, through their rendering Go!Mobile by providing users with access to timely, secure, and personalized information on their mobile devices and operating systems, including BlackBerry®, Windows Mobile and Symbian S60 3rd Edition wireless.

The main feature of modern smartphones is full HTML support – this makes delivery of BI a lot easier than in the past. A single web-based solution that renders pages for different devices is often the most cost-effective solutions.
If the corporation has standardized on a specific device, then native applications can be created that are specific to the device – these applications can access hardware-specific features that are unique to the device.
Stylusinc specializes in custom BI solutions for small and medium enterprises who want the best-of-breed solutions employing data across multiple clients, including varied mobile platforms, the cloud, desktops or other smart clients. Stylusinc’s expertise lies in understanding the business of the client and accordingly tailoring the business intelligence framework for the company by using the Microsot technology foundation and industry specific KPIs to suit the company’s decision system and enable faster access to data and decision making throughout the company. Our mobile specialists ensure that your data is well integrated with smartphone providers such as Apple iPhone, Google Android, RIM Blackberry and Microsoft Windows Mobile, without compromising on data transparency and data security.
Enquire with us to ensure that you’re business is intelligent, tomorrow.

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