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Sandra’s a seasoned business owner and Franchisor , owning a popular restaurant brand and managing franchises across the state of Michigan. She has a great sense for the fast-movers on the menu for every location and has a pulse on almost every franchisee’s business . Sandra’s business skyrocketed last year and she plans to open out her restaurant brand in other US locations and eventually, globally. She sees the internet as a definite way to get to her new markets.She believes she needs a webshop . While she’s planning on her “elevator pitch” to acquire funding for her new market expansion, she quickly calls on her IT manager and together, they make a project brief and perform a high level requirement analysis of the dream webshop. She looks for an IT company that will help her pull together this webshop – the perceived solution crucial to reaching out to new markets. Do you find something crucial missing in this picture? |