 How can broadband help you?
Websites that use audio and video to advertise products or services are much more compelling than websites that only rely on plain text and graphics. An example of this is using audio commentary with images to guide users through product demonstrations, processes, or the site itself. You can advertise and demonstrate a product or concept to its best advantage with rich, synchronized sounds and images.
When you use audio and video to promote and sell products on Web sites, you can stream your messages to users. When users receive streamed messages, they can begin viewing them without waiting for the entire movie or audio clip to download to their computer, thus avoiding frustrating delays.
Streaming and multimedia can Enhance the stickiness of a website considerably. Visitors to your site are likely to stay longer if they see something interesting and eye-catching.
What we can do for you
To help your customers find what they are looking for, we can use rich media like flash to walk your customers through the information that they need. This will help them navigate through your site and find relevant information.
I presume your 10 sec advertisement relates to a specific product that you are trying to sell. This advertisement could be streamed from the product page. It would be more interesting than reading product literature alone. In fact, it would encourage users to read the literature on the product page once the movie has created a sufficient interest.
For selling products online, we can integrate a shopping cart into your website. This would enable you to catalogue your products and let users search for these products. They will also be able to review the products and read product reviews written by others. Once they are satisfied about a product, they can buy it online and pay for it using a credit card.
If you want to offer auction facilities, we could also integrate auction software with your site. Both the shopping and auction facilities would require users to register on your site. This could help you get enough information about the user in order to personalize the site and create targeted marketing campaigns.
To foster a sense of community, we could create online forums on your website where people could discuss common issues and give feedback. We could also have periodic contests and games to add to the stickiness of the site.
A successful website also needs to periodically update and refresh content on the site. We can provide this service as well. |
