SCREEN DESIG N
     space usage
     layout consistency
     visual cues
     COLOUR USAGE
     psychological effect
     colour contrast
     TYPOGRAPHY
     text formatting
     STILLS
     type of stills
     effectiveness of still      visuals
     instructions for photo      shoot
     photo touch-up
     MOTION
     types of moving      visuals
     effectiveness of      moving visuals
     instructions for video      taking
     special effects
     AUDIO
     moods
     sound effects
     ACCESS TIME
     download time
     navigational features
     ACCOUNTABILITY
     accuracy
     ACCESSIBILITY
     categorization
     searchable &      scannable
     FACILITATE      UNDERSTANDING
     language
     infographics
           icons
           metaphors
           emoticons
           diagrams